Before selling a system to clients, Studio Monto needed to prove it applied its own method to itself. The challenge was building an identity that worked as infrastructure — not an isolated logo — able to support the studio's growth across the website, proposals, content and future ventures like Clarittas and Portal Nosso Agro.
The name Monto comes from Montoro — and from "montar" (to build). The construction started from that double meaning: taking apart the founder's surname to build a replicable brand system. The lime-green asterisk (#AAE500) works as a rotating module, present in the logo, favicon and interface elements — always the same piece, in different contexts. Typography split by function: Space Grotesk for headings, Space Mono for metadata and tags, Inter for body copy.