Six phases connected by a single layer of intelligence. AI isn't a step — it's what links the other six.
Immersion, research, map of pains and opportunities.
Positioning, value proposition, brand architecture.
Identity, content and system ready to operate.
Campaigns, channels and day-to-day distribution.
Automation, support and AI-assisted production.
Continuous reading, adjustment and learning of the system.
Before applying Método Monta to any client, it was applied to the studio itself. Here's how the journey went, phase by phase:
Mapping what already existed as a studio: solo way of working, automation tools, tone of voice — before drawing any piece.
Positioning defined around the idea of system: "less noise, more direction" — a brand that behaves as infrastructure, not as a one-off piece.
Logo, palette, typography and the asterisk as a recurring module — tested across the website, proposals and presentation materials.
Website published with the system applied end to end: home, cases, method, contact — all with the same visual language.
Automation flows (N8N, WhatsApp, Notion) designed to sustain the studio's day-to-day without relying on manual rework.
System revised as new projects and fronts (like Clarittas and Portal Nosso Agro) test the limits of what was built.