An institution with 180 years of history needed a rebrand that honored its legacy without feeling dated — the kind of project where the biggest risk isn't taking things too far, it's playing it too safe out of fear of upsetting tradition. This case remains under contractual confidentiality; specific client details are not disclosed publicly.
The brand's visual split into two halves — deep green and purple — represents the transition between past and future without erasing either one. The resulting isotype needed to work both in formal institutional applications (reports, building facades) and in more dynamic campaign pieces, which shaped a more flexible system of usage rules than is typically expected for a brand of this size.