The firm wanted to turn the reception screen — today static or turned off most of the time — into a brand asset. The challenge was creating a piece that would loop continuously without becoming visually tiring for people passing through the space several times a day.
Deep-blue geometric facets make up a slow, non-repetitive-to-the-eye animation, inspired by the idea of multiple angles of analysis — a visual metaphor for legal reasoning. The motion is subtle enough not to compete with conversations in reception, yet present enough to reinforce brand identity on every visit.